A recent survey by the Global Information Industry Center claims that American consumed 3.6 zettabytes of intormation in 2008, an unfathomable amount of data. The estimated volume is many times higher than previous studies and I’m sure the methodologies will be scrutinized.
Not surprisingly, television still anchors our daily information budget (41 percent of hours) but the overall consumption is diversified across many sources – both electronic and not. What blows my mind is that the amount of DATA consumed via TV, games, and movies completely dwarfs all other sources. Music, print, voice, radio, email and all other computer use combined equal less than one percent of our intake.
There are a ton of fascinating tidbits in the report, check it out (PDF).
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