The AppStoreHQ has preliminary results from their survey of iPhone App promotion posted to their blog. There are lots of good bits in the write-up, even if I come away from the work wanting. For example, there seems to be quite a few ‘quick hit’ type opportunities like creating a dashboard to help track traffic and reviews across the 80+ app stores.
I’m looking forward to a robust result in future iterations. Hopefully the team can also incentivize enough participants to make the findings meaningful. As of this writing only 35 of the 9000+ devs joined the party. If you’re a developer, please take a few minutes to answer the 8 questions.
This survey’s singular focus on ‘promotion’ also got me thinking about the need to spend more time on user value creation. Only 6 percent of respondents tied their App into a website or service to serve as a monitization engine (think Jott or RTM). To get a feel for just how high churn is within the app marketplace, check out the Pinch Media deck below.
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