Just what do these iPhone App Developers want, anyway?

The AppStoreHQ has preliminary results from their survey of iPhone App promotion posted to their blog.  There are lots of good bits in the write-up, even if I come away from the work wanting. For example, there seems to be quite a few ‘quick hit’ type opportunities like creating a dashboard to help track traffic and reviews across the 80+ app stores.

I’m looking forward to a robust result in future iterations.  Hopefully the team can also incentivize enough participants to make the findings meaningful.   As of this writing only 35 of the 9000+ devs joined the party.  If you’re a developer, please take a few minutes to answer the 8 questions.

This survey’s singular focus on ‘promotion’ also got me thinking about the need to spend more time on user value creation.  Only 6 percent of respondents tied their App into a website or service to serve as a monitization engine (think Jott or RTM).  To get a feel for just how high churn is within the app marketplace, check out the Pinch Media deck below.