Photo Credit: By  Garry61 under Creative Commons.

Broadcasters and some agency types are still a little befuddled by the implications of time shifting, even though consumers have gained their footing and are walking on air.  Major media entities are slowly mitigating the impacts through product placement and cobbling together respectable web operations.

What’s Next Now is place shifting, where advertising networks band together to track your behavior across otherwise unrelated websites.  My results, on the Behavioral Advertising Opt-Out page, indicate that 21 of the 27 participating networks have cookies installed on my primary work machine’s FireFox client.  I’m familiar with proxies and use multiple, locked-down browsers for sensitive activities on the web, but I’m confident that behavioral profiling for the vast majority of users is pretty robust.  Get yourself smart about profiling.